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Pay Per Click

What is Pay Per Click (PPC) Advertising?


Pay Per Click (PPC) Advertising is how you drive highly targeted traffic to your website. The simplest way to think of it is to imagine using the yellow pages (yeah, we know that's really old school). If you were looking for a pizza delivery business, you used to pick up the local yellow pages and look up 'pizza'. The businesses listed there had to pay for that advertising space. The same is true on the web. If you want to appear for a specfic keyword like 'pizza' you will likely need to pay for guaranteed placement on the search results page. Our staff can work with you to determine exactly what keywords people may be using to try to find you.

 

 

How much traffic will it generate?

We can generate a traffic report that will tell us the search volume for a specfific keyword/keyphrase, and we can test different keyword/phrase combinations to help you select the best keywords/keyphrases possible for a highly targeted campaign.

 

How much does it cost?

Like the name suggests, you pay per click. This means that when a potential customer clicks on your ad, you pay for the lead. This is much better than traditional advertising because you can determine the exact amount of return on investment, where traditional advertising was hit or miss and you never knew if you hit or missed.

 

How much do I pay for each click?

It is like an auction-based system. Because there may be more than one, and in some cases dozens of advertisers vying for the top spots we define a maximum per click cost and when someone searches for your keyword the search engine determines who is willing to pay the most for that click. Whoever is willing to pay the most for the click gets the top spot. We have developed an incredibly sophisticated system to help determine the optimal position for your ads, because often the top position is not the most clicked position. So our system will automatically determine the optimal maximum per click cost so you get the most out of your campaign.

 

What happens when I get 10,000 clicks?

There is so much traffic available via the major search engines that it was be easier to end up with a bill larger than most small businesses can handle. So we set a monthly campaign maximum to protect you from being charged more than your budget can handle.

 

So what happens when I reach my monthly campaign maximum?

If you set a monthly budget of $600 and you average $.60 per click, and get to 1,000 clicks (which would max out your budget) on the 20th day of the month, then your campaign will stop displaying ads so you will never be over-charged. Most campaigns will 'click out' before the end of the month because there is so much traffic available.

 

How do I know you'll do a good job with my campaign?

We want to push as much business your way as possible. The more benefit you see from your website, the more you'll love what we do for you. That's our goal. So we will not only push the maximum amount of traffic to your website, but we'll do our best to push the most qualified traffic to your website. 

 

My business only operates locally, can you limit who sees my ads?

Absolutely! One of the best features of our system is that we can limit your ads geographically to a set of states, a single state, a region within a state or a single city. We also have several other tricks to ensure that you get the most targeted leads possible.

 

What is the difference between Pay Per Click (PPC) Advertising and Search Engine Optimization (SEO)?

 

With Pay Per Click (PPC) advertising, you set a montly budget that fits your business and work with our staff to define a comprehensive list of keywords and keyphrases. Then you only pay when someone searching for you, finds you and clicks on your link. Search Engine Optimization involves modifying your website so that it will naturally rank higher with the search engines so you don't have to pay for every click. However it takes a lot more time to appear on the first page of results. You will almost always see immediate results with Pay Per Click (PPC) advertising. Search Engine Optimization takes a lot more time to begin seeing results.

 

 

When Should I use Pay Per Click (PPC) Advertising?

 

There are three primary instances when you should use Pay Per Click Advertising.

  • Most of our clients will continue their Pay Per Click campaign along with a search engine optimization campaign and even after their site is naturally ranked on the first page of results they will continue to use pay per click for additional exposure for specific keywords and keyphrases. This ensures the maximum amount of traffic to your site.
  • If you do not appear in the search results for a specific keyword or keyphrase or and you want immediate results, then pay per click is your best option.
  • If you are running a specialized campaign that will only last for a short time and you only need results for a brief period of time.

 

What are the benefits of Pay Per Click (PPC) Advertising?

 

There are several benefits to utilizing pay per click, below are the most valuable:

  • You are gauranteed results.
  • You can appear on the first page of search results immediately.
  • You can measure the results of the campaign with precision.
  • You only appear for the keywords and keyphrases that you define
  • You can limit the scope of the campaign geographically
  • You don't have to worry about the details with Cybernautic maximizing your return on investment.
  • Plus much more.

 

If you want to improve the traffic to your website contact us today to learn more. We can help you prepare a budget and an effective strategy for getting the most out of your pay per click campaign.

 

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